CATCHWELL
Live demo · Melbourne

Nobody's beating you on the work.
They're beating you on the follow-up.

You're the one answering calls mid-job, ringing people back at night, and never quite getting round to asking anyone for a review. None of that is the work you're actually good at.

They don't need you. They need a system. I build it, run it, and stay out of your way.

Sparkies, plumbers, driving instructors, mobile mechanics, dog groomers, celebrants — anyone who can't answer because they're doing the work.

Ring that number and hang up before it answers. You'll have a text back in about twenty seconds, same as your customers would. It's a real number running the real thing — no signup, and I won't ring you back unless you ask me to.

Reply sent in
21sec
Setup, once
2min
Apps to install
0
9:41●●● ⌁ ▮
Dave's Plumbing
Tap to run the demo

Your numbers, not mine.

I'm not going to pretend I know what a missed call costs you. Put your own figures in.

Calls you don't get to in a week6
What an average job is worth$450
How many of those you'd win back1 in 4
$2,700
Work a month you'd otherwise never have known about.
3.7%
Of that, is what the $99 costs you.

Move the last slider all the way to the right — one in ten — and it still isn't close.

See what's included ↓
Missed call → text back in seconds Quote goes quiet → built to order Job finished → review request Knock off at five → everyone who rang On holiday → away mode Missed call → text back in seconds Quote goes quiet → built to order Job finished → review request Knock off at five → everyone who rang On holiday → away mode

Whoever gets back first, wins.

Someone rings while you're mid-job and you can't get to it. A customer you did good work for never gets asked for a review. None of it is hard — it just needs doing right then, and there's nobody there to do it.

0%

of customers buy from the first business that responds. Not the cheapest, not the biggest — the one that got back to them.

0×

more likely to get the conversation if you reply within the hour. Wait a day and it's sixty times worse.

Lead Response Management Study, 2007 · Oldroyd, McElheran & Elkington, Harvard Business Review, March 2011 (2,241 US companies audited).

Two systems. Neither one needs anything from you.

One catches the calls you don't get to. The other turns the jobs you finish into reviews. Both run on their own once they're set up.

$99 / month
Founding rate · first 10 clients

Missed calls, answered

  • ✓The text back. Your number stays your number. Three codes typed into your phone once, on setup day — and after that, any call you don't answer gets a reply in seconds, in your words.
  • ✓Replies land on your phone. Like any other text. No app, no login, nothing to check.
  • ✓Away mode. Text AWAY when you're off, BACK when you're back. Nothing worse than a system promising a callback while you're in Bali.
  • ✓The knock-off text — every day. Five o'clock, one message: everyone who rang today that you didn't get to, and when. On the seat next to you before you've left the site. Quiet day, nothing sent — I'm not going to text you to say nothing happened.
$69 / month
Founding rate · first 10 clients

Review requests

  • ✓One line when you pack up. Text REVIEW and their mobile. That's the whole job.
  • ✓Straight to the stars. They get a message from your business with a link that opens the rating box — no hunting for your page.
  • ✓Never the same person twice. If you've already asked them in the last fortnight, it doesn't send — it tells you why instead. Regulars don't get pestered.
  • ✓You get told either way. A text straight back confirming it went, or that it didn't and what stopped it. You're never left wondering.

Most people start with the missed calls. If chasing quotes or invoices is the thing actually costing you, tell me — I build those too, it takes about a week.

Same phone. Same suburb. Same you doing the work.

The only thing that changes is what happens to the people you didn't get to, and the people who walked away happy.

Everyone who wanted to hire you this month
Now
You answered
Rang out — gone, and you never knew
With it running
You answered
Texted back — still yours
Everyone who walked away happy
Now
Asked
Never asked — never reviewed you
With it running
Every one of them asked
—

Nobody knows how big that gap actually is on their own phone — that's the whole problem, and it's why the first month is free. At the end of it you get the list, and you'll know.

Forty reviews doesn't mean better work. It means someone asked.

When your own hot water goes and you Google a plumber, you don't ring the first one on the list. You scroll past the one with four reviews and ring the one with forty. Everyone does it. You've done it.

Your mate down the road
★★★★★0 reviews
Does good work. Never asks.
The one who gets the call
★★★★★0 reviews
Same work. Asks every time.
0%

of people who were asked to leave a review went and left one. Asking is the whole difference. Almost nobody does it unprompted.

0%

look specifically for reviews written in the last three months. A pile of good ones from 2022 doesn't count for much anymore.

BrightLocal Local Consumer Review Survey 2026 · 1,002 US consumers. Australian figures aren't published, but the behaviour travels.

People don't leave reviews because they had a good experience. They leave them when something goes wrong, or when someone asks while they still remember your name.

Ask ten happy customers and a few will do it. Ask none and you stay on four forever, doing better work than the bloke above you.

And it feeds the other one. More reviews means more people ringing — which means the text-back is catching more, and worth more, every month it runs.

How this actually goes.

01 — FREE

A twenty-minute chat

Mostly me asking questions. What gets missed, what eats your week. Sometimes the answer is you don't need this — I'll tell you if that's the case.

02 — 20 MINUTES

I set it up

You keep your number. We write the messages together so they sound like you. Then we test it standing there, before I leave.

03 — FOREVER

You forget about it

No app. No login. Nothing to check. If something breaks you text me and I fix it, usually the same day.

What it costs

First month free. No setup fee, no contract, no minimum term. You want out, you text me and I turn it off that day.

Missed calls, answered
$99/mo
Both — most people
$149/mo
Review requests
$69/mo
These are founding rates, and they're for my first ten clients. They go up after that — but not for you. Whatever you start on is the rate you stay on, for as long as you're with me.

You're not risking anything to find out. The first month is free, I set it up, and at the end you see exactly what it caught. If the list is empty, you were right and it's cost you nothing.

Not ready to talk yet? Ring the demo line on 0468 000 621 and hang up. You'll see exactly what your customers would get. That one's a robot — 0432 875 747 is me.

Small on purpose.

You get my mobile, not a ticket number. No call centre, no offshore chat window, nobody passing you around.

I'm Callum. I've spent the last few years on both sides of this — labouring on sites, and doing sales for one of the bigger wholesale nurseries in Melbourne.

Both sides had the same problem, and it wasn't the work. The work gets done properly. It's everything around the work that leaks. Someone rings while you're mid-job, and by the time you get back to them they've already booked someone else. A customer walks away happy and nobody ever asks them to say so.

None of that is really a business problem. It's a life problem. It's why people who are genuinely good at what they do still end up working seven days and taking the phone to dinner.

I build these systems myself. Something stops working, you text me and I fix it — usually the same day. I'm taking on a handful of businesses on purpose. I'd rather have five that work properly than fifty that half do.

The questions everyone asks

No. You keep the number that's been on your van, your cards and your Google listing for six years. Three short codes tell your telco to send unanswered calls my way instead of to voicemail — one for when you don't pick up, one for when you're already on a call, one for when you've got no signal. You can undo all three in ten seconds.

No. It works for anyone whose work arrives by phone and who can't pick up because their hands are full — driving instructors, mobile mechanics, groomers, celebrants, removalists, solo clinics. The test is simple: if someone else answers your phone, you don't need me.

Because you'd be one of the first, and right now I want the proof more than the money. The rate goes up once I've got ten businesses running. If you're already on it, you stay on it.

No. There's no app and no login. Texts come to your phone like any other text. If you never open anything, it still works.

You text one line when you pack up — the word REVIEW and their mobile. The message goes out from your business with a link that opens straight to the stars.

You text AWAY to your own number and the message changes to say you're off. Text BACK when you're back. If you forget, I'll remind you after a few days.

The text-back replaces it on unanswered calls. Most people who hit voicemail don't leave a message anyway — that's the whole reason this exists. But it's a real change, and I'd rather you heard it from me than found out on setup day.

No — it goes out from a dedicated number. Your business name is in the message, so they know exactly who it is.

You text me. Usually fixed the same day. I'm watching the logs too, so there's a fair chance I'll spot it before you do.